With projects in several municipalities, residents were informed of what was happening locally and how it affected them. Account Manager Orran Andrade at Howard Schaffer Media Marketing successfully marketed their story in numerous local newspapers.
Editorial press coverage for local readership expressing:
Writing engaging pitch letters to editorial jouralists showing research into their local communities. "What would grab the attention of local people here?"
Covid 19 Response
Broke from tradition to write article, not pitch