Case Study

Portadam

With projects in several municipalities, residents were informed of what was happening locally and how it affected them. Account Manager Orran Andrade at Howard Schaffer Media Marketing successfully marketed their story in numerous local newspapers.

The Goals

Editorial press coverage for local readership expressing:

Environmentally-friendly means

Cost effectiveness

Tax Savings

The Challenge

Writing engaging pitch letters to editorial jouralists showing research into their local communities. "What would grab the attention of local people here?"

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Covid 19 Response

Broke from tradition to write article, not pitch

Date

20 July, 2020

Client

Stef Mouchie

Services Provided

The Race For Masks

ovAvoa Public Relations Photo

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